The ISMAR conference takes place at the Engineering Faculty of U.Cambridge. The morning keynote today was given by Paul McIlroy from Hawk-Eye. As the Technical Director, he presented the Augmented Reality and tracking systems which his company employs in sport events for showing the exact ball location, which is very useful in judging critical situations.
Afterwards was a session devoted to progress of display technology. After the lunch break there were sessions about user studies, layout, and applications (still ongoing). I had to go back to the hotel room to take care of some work to be done.